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FIFA World Cup 2026™
Event Opportunity Series

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This special event series is designed to equip small businesses with the tools, strategies, and mindset needed to identify, prepare for, and capitalize on the economic opportunities that mega events like FIFA World Cup 2026™, the Super Bowl, and the Olympics bring to their cities. This four-part series delivers a step-by-step approach to help you build credibility, access capital, market effectively, and fulfill increased demand.

Virtual event workshops

International flags raised in a row.

Virtual workshop 1

Recorded Event - Build to win: Crafting your capabilities statement

Winning contracts tied to major events starts with presenting your business the right way. In this workshop, you will learn how to craft a compelling capabilities statement that speaks directly to decision-makers. Whether targeting FIFA World Cup 2026™ vendors, local governments, or corporate buyers, this session equips entrepreneurs with a foundational tool they can use well beyond the event.

By the end of this workshop, you'll be able to:

  • Identify the six core components of a capability statement.
  • Draft a preliminary version using the guided template.
  • Evaluate a peer’s statement and provide constructive feedback. 
  • Refine your draft into a polished, event-ready statement that drives interest.
 
 
 
Two soccer balls in front of a net on the playing field.

Virtual workshop 2

Recorded Event - Capital ready: Securing financing ahead of major events

Mega events create massive opportunity—but you need funding to scale. This workshop guides participants through evaluating their financial readiness, identifying the right financing sources, and preparing key documentation. We'll also explore how to budget for temporary staffing, increased payroll, and other event-related expenses. Attendees will walk away with a capital readiness checklist and actionable next steps to secure the funds needed to meet demand.

By the end of this workshop, you’ll be able to:

  • Identify the financing pathways for small businesses.
  • Understand the elements of capital readiness.
  • Complete a readiness checklist.
  • Evaluate your business’s strengths and gaps.
 
 
 
Soccer ball hitting the net.

Virtual workshop 3

Recorded Event - Your brand in play: Marketing strategies for mega-events and beyond

Get your brand on the field—literally. This workshop helps small businesses craft marketing strategies that tap into the excitement of events like FIFA World Cup 2026™ while building lasting visibility. From themed campaigns to localized outreach, participants will learn how to attract attention, create promotions that convert, and turn short-term exposure into long-term growth.

By the end of this workshop, you’ll be able to:

  • Develop a holistic approach to event marketing and leverage that power to build lasting brand value.
  • Clarify your marketing goals, budget, and timeline.
  • Align your marketing campaigns to the context of the moment and with clear messaging. 
  • Measure your success and lessons-learned for future events. 
 
 
 
Cheering soccer fans in the stands.

Virtual workshop 4

Recorded Event - Fulfillment ready: Managing inventory for high-volume opportunities

When opportunity knocks, will you have the inventory to deliver? In this workshop, participants will learn how to forecast demand, source materials, and manage inventory during high-volume periods like FIFA World Cup 2026™. We’ll cover how to avoid supply chain bottlenecks, reduce risk, and scale responsibly so businesses are ready to fulfill large orders when visibility and demand peak.

By the end of this workshop, you’ll be able to:

  • Evaluate how to right-size your fulfillment strategy to reduce risk.
  • Forecast sales and build relationships to meet large orders.  
  • Create inventory management strategies to address costs and demand spikes.